stefanie kraus d e s i g n

my process

1. analyze requirements and business goals

I start each project by interviewing stakeholders, gathering data and asking questions around project scope. Some of the questions I like to get answered early on are:

  • What problems / goals does the product address?
  • How do users currently achieve those goals?
  • What are the painpoints for the business and for customers (if any)?

2. research the competitive landscape

I like to dig deep to understand the industry and competition. For redesigns of an existing site or app, I go through the flow and take note of all the problems.

3. information architecture

After all components of the application have been compiled, I break that down into naturally occurring categories and priority. I use methods such as card sorting, user story mapping or task flows.

4. interaction design

Specifying how people will interact with the product and what type of controls make the most sense is what happens during the interaction design phase. Through wireframes, I convey a variety of ideas and quickly go through multiple iterations.

5. visual design

The overall layout, typography and color scheme is part of creating the visual language for the product. When I work on high-fidelity mockups, I obsess over details such as spacing, grids, font styles and the exact shade for an outline or gradient.

6. prototype

When mockups are approved, I get busy prototyping in HTML or InVision to show interactions and flows.

7. user testing

The most important part of the process is seeing how the users react. I use various tools to record the interaction of users with the product, as well as talk directly to customers. This helps uncovering roadblocks or showstoppers early on.

UX Design Process