stefanie kraus d e s i g n

Bebo: site redesign (2009)

my role

As the first UX designer at Bebo, reporting into the VP of engineering, I established a design-driven process and helped creating a culture of trust between designers and engineers. In addition, I managed and grew the design team from one to three designers in a year.

challenge

The goal of this redesign was to increase engagement of existing users by offering a richer social platform. In addition, we also wanted to increase user acquisition and remove roadblocks from the sign-up flow.

solution

Bebo's mostly younger audience was very vocal about the site. To create a better experience for them, we had to find a balance between "cleaning up" the profile page while still allowing for customization. To achieve this, we incrementally introduced new features and kept a close eye on the data. We did a lot of A-B testing throughout the process, communicated with the Bebo user base through our blog, and also worked with interns of the same age group.

We successfully launched the social inbox and increased user engagement through the redesign of our photos and apps sections.

Bebo home page
Bebo social inbox
Bebo profile page
Bebo before


Aol lifestream (2010)

my role

After Bebo's acquisition by Aol, we established a small cross-functional team, where I was the lead designer. Our team was tasked to launch a social platform that applied Bebo's social media experience to Aol's user base.

challenge

The biggest challenge was to appeal to two very different user groups and to ensure that their needs were met. We established a system that could be translated into various platforms such as the Aim messenger, Aim Express, mobile, iPhone and web.

solution

My role as the design lead was to primarily focus on the website, establish UX conventions and style guides. I also heavily influenced the design of the Instant Messenger version of the product, and worked closely with Aol's senior VP and Bebo's president. In addition, I collaborated with the mobile teams at Aol, guiding the implementation of the product into other platforms.

The launch was a great success and created a lot of positive press for Aol: 03/11/2010 TechCrunch

Aol Lifestream desktop
Aol Lifestream instant messenger
Aol Lifestream instant messenger