While the consumer facing Hotel Tonight app is following very high design standards, HTx had not been prioritized for some time. It was hard to use, the UX was inconsistent and the visual design was not on-brand. We also learned through our ethnographic studies that hotel managers are often away from their computer. The market fluctuates throughout the day, and, in order to stay competitive, managers need to be able to react quickly. While the web app works very well for desktop, it is hard to use on a mobile device.
In addition to an overall design cleanup and the introduction of a style guide, I visited several of our partners to learn more about their day-to-day operations. I also lead a cross-functional exercise where we defined a story map, which helped to prioritize features in the future.